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NaviLens, winner of the everis Awards, expands to retail in Japan

NTT Data Corporation, in cooperation with Tokyu Hands, has used the DD tag code technology developed by Navilens, Spanish project that won the everis Award 2018, to strengthen the Japanese retail sector with Spanish technological innovation.

NTT Data Corporation, in cooperation with Tokyu Hands, has used the DD tag code technology developed by Navilens, Spanish project that won the everis Award 2018, to strengthen the Japanese retail sector with Spanish technological innovation.

Unlike conventional barcodes, this new signage allows the recognition of more than 200 codes simultaneously, facilitating the mapping and location of products in stores and department stores through the mobile phone's camera. In this way, it is expected to provide greater comfort to the consumer and effectiveness to employees.

"Winning the everis Award was a great opportunity to take a leap forward and enter the Japanese market through NTT Data", points out Javier Pita, CEO of Navilens. "Our technology allows for automatic inventory of an entire store, and it also helps the customer locate products more easily, thus speeding up the purchasing process", he notes.

This is the first time a code is applied beyond the original idea, as it is used as signage for visually impaired people.
Demonstration trials of this service began on February 28th and will run until March 25th at Tokyu Hands headquarters, using NaviLens technology to increase customer comfort and save labor, from the product registration, the product mapping and the product search in physical stores.
 

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